SilverDoor has appointed Shelley Mathews as head of business development for the EMEA and APAC regions.
Mathews joins the serviced apartment specialist with immediate effect and will work closely with the wider commercial team to grow the company’s corporate client base across both regions.
Based in the UK, Mathews brings more than 20 years of industry experience to the role. She most recently served as chief revenue officer at travel management company Take2Eton Group and has also held commercial leadership roles at CTM and ATPI.
Commenting on the appointment, SilverDoor chief commercial officer Claire Barrie said: “Shelley's experience speaks for itself; she has spent two decades building commercial teams and relationships that last, and she really understands what corporate clients are looking for. That kind of expertise strengthens what we can offer clients across EMEA and APAC, and we're glad to have her join us."
Mathews’ appointment comes as SilverDoor continues to expand globally following its merger with corporate housing specialist Synergy Global Housing, which was announced in August 2025 and completed in April.