Event and meetings platform Hubli has launched an API integration with sustainability specialist Squake that enables travel and meeting planners to forecast travel-related emissions across multiple meeting destinations.
Squake’s carbon emission calculations are now embedded into Hubli's AI-powered Where to Meet solution, which can “automatically surface lower-cost, lower-emission destination alternatives” for meetings and generate “instant” emissions data, according to the companies.
The integration – which is currently live for all enterprise clients using the Hubli platform – includes emissions calculations for flights, rail and ground transport based on methodologies such as DEFRA, TIM (Travel Impact Model), Squake’s proprietary REM (Rail Emission Methodology) and the ACRISS (Association of Car Rental Industry Systems Standards) CO2 emissions guidelines for ground transportation.
The carbon impact of hotel stays is also included, calculated using the World Sustainable Hospitality Alliance’s HCMI (Hotel Carbon Measurement Initiative) methodology.
The integration also allows users to purchase alternative aviation fuel and contribute to climate projects.
Commenting on the partnership, Squake co-founder Dan Kreibich said: “Meeting and event planning is a critical but often overlooked lever in reducing travel emissions. By integrating Squake into Hubli’s Where to Meet solution, we enable organisations to make more informed decisions — balancing business needs with clear visibility on emissions and credible options for climate contribution.”
Hubli founder Ciaran Delaney added: “Using AI, we can now help planners save millions by selecting the best-priced meeting destinations while minimising carbon emissions in the process.”
Berlin-based Squake is featured in BTN Europe’s The Green List, a directory of sustainability specialists dedicated to reducing the environmental impact of business travel.