Travelport has announced that Virgin America has signed up for its Rich Content and Branding solution.
The travel technology firm’s solution allows airlines to market and retail their products more effectively by controlling how their product is visually presented and described to travel agents.
It is designed to enable partner airlines and other travel content suppliers to use more “sophisticated retailing techniques” in order to drive sales of core products as well as ancillaries.
“The Travelport Rich Content and Branding solution allows us to deliver more customised content to the screens of travel agents across the globe,” said Amy Burr, director distribution channels and sales support at Virgin America.
“Thanks to Travelport, we can now provide travel agents and travellers with a richer understanding of Virgin America’s competitive fares, unique classes of service and industry-leading in-flight amenities like fleet-wide wifi, power outlets near every seat and our touch-screen personal entertainment platform.
“As we continue to expand our corporate travel and managed travel business, this option allows us to further broaden awareness about our business-friendly product."
Travelport said its Rich Content and Branding has received significant support and interest from airlines since its introduction in 2014. Currently 89 airlines have signed up to participate including leading carriers such as Delta, Ryanair, British Airways, Iberia , Westjet and United Airlines.