BTN Europe presents an overview of business travel and MICE predictions for this year
ExCeL London - 24-25 February 2021
We have a 10 per cent year-on-year target to reduce carbon emissions. That is a big reduction
AccommodationIn 2020, Airbnb is set to list on the stock market. Yet Airbnb faces new challenges from OTAs and traditional hotel chains, argues Patrick McDonagh, Clarity’s chief executive. “OTAs, such as Booking.com, are offering similar kinds of product, and corporates are more comfortable with those as a first port of call. We also know there is a trend in the hotel industry to differentiate with new offerings to audiences they may have lost to Airbnb.”Travel manager Jef Robinson says he expects to see more accommodation options come into TMC online booking tools to address duty-of-care concerns. “We see that many travellers still book outside policy in order to arrange accommodation which may not meet security standards. By increasing the TMC OBT options, the industry should see additional compliance,” he says.Sustainability Greta Thunberg has focused attention on the environment, and corporates are showing signs of looking at sustainability more closely. “Sustainability went on the back burner for a while,” says Areka’s head of consulting Kate Watson. “I think it is absolutely on corporate radars now, along with traveller wellbeing, and they have those in their strategy plans for 2020.”Video technology company Synamedia also has a big focus on sustainability for 2020. “With the need to reduce emissions by 2050 we are doing everything we can from a company perspective to make sure they working. Certainly with the recent news and Greta Thunberg’s press conference, that definitely puts it to the forefront of the programme,” says Nikki Rogan, global travel manager.