French all-business class airline La Compagnie is launching a Luton to Newark International service on April 24.
The three-times weekly service will increase to daily by the end of the year, and use a B757-200 aircraft with 74 lie-flat seats in a 2x2 configuration.
Perks onboard include amenity kits with cosmetic products from French skincare brand Caudalie and seasonal menus created by French chef Christophe Langrée.
Each seat is 46.5-inch tall, has a 26-inch width and a seat pitch of 62 inches, and includes a USB port, power outlet and individual light.
Also provided are Samsung Galaxy Pro 12-inch tablets, which can be removed from the seat backs, pre-loaded with films, e-books, magazines and music.
The airline said costs have been kept to a minimum to keep prices low, and three flight attendants will serve the 74 seats.
La Compagnie has been operating its all business-class service between Paris Charles De Gaulle and New York Newark since July.
The airline was created in October 2013 by L'Avion founder Frantz Yvelin and former Swissair and Jet Airways COO Peter Luethi.
CEO Yvelin said his experience in creating L'Avion and then selling it to British Airways proved there was a way of making money with the all-business class model, despite BA then changing that model.
Citing previous attempts by Maxjet, Eos and Silverjet to make the model work, Yvelin said: "La Compagnie is becoming the go-to choice of the current generation of hard-working business travellers who demand something more from air transportation."