12 December 2022, etc.venues Monument, London
Business Travel Show Europe, presented by The BTN
21 November, London Hilton Metropole
Fall in pound will help business
The Glasgow City Marketing Bureau is aiming to increase its meetings business from North America in the next year by 15%.
The Bureau and its main venue, the Glasgow-based Scottish Exhibition and Conference Centre (SECC), are also aiming to increase business from continental Europe.
They cited the falling value of the pound against the US dollar and the Euro as making Britain an "even more cost effective inbound option."
Ben Goedegebuure, the SECC's sales director, said: "The devaluation of Sterling has effectively made our venue 25% cheaper than two years ago which for us presents an outstanding opportunity to seize and grow market share in the North American and European markets."
The Bureau said the pound had fallen 26% against the dollar and 22% against the Euro in the last year.
Molly Doheny, head of the convention bureau at Glasgow City Marketing Bureau, said: "It is significantly cheaper to buy business in Glasgow now than it was 12 months ago.
"The pound's weakness against the Euro means we have also become much cheaper than rival European destinations as well.
"We are encouraging all of our suppliers in the city to focus on the superb opportunities that exist to win more business in North American.
"In the coming year we will also be launching a fantastic new initiative that we are confident will set Glasgow apart from every other UK city when it comes to offering unbeatable value to North American buyers."