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Co-operative Travel Management is rebranding with a new identity as Clarity Travel Management.
Following its sale to the Middle East-based Mawasem Travel and Tourism in 2014, the business is now removing ties to its former parent group.
Co-operative Travel Management was formed in 2006, and was run as a joint venture with Thomas Cook from 2011 before its sale last year.
Clarity Travel Management, which has 230 employees across the UK and headquartered in Manchester, will be led by chief executive Pat McDonagh as it looks to "carve a new identity in the business travel sector".
“Clarity will have many similarities to the Co-op, we are a co-operative business at our core and will always be people focused. However, this is a great opportunity to do things differently," said McDonagh.
“Heritage isn’t what wins you new business and makes clients want to work with you. It’s about having the best tech, the best pricing and the best people."
McDonagh said there has been heavy investment in new technology and software.
The company said it plans a "disruptive" approach to the business travel sector, which will build on its already diverse client base that includes corporate, sports businesses and charities.
He added: "The reality of business travel isn’t just someone in a suit wheeling a suitcase through an airport or turning left when they get on a plane. We pride ourselves in providing a tailored, personal service to a really broad range of clients who all have different requirements."
Clarity will use 'Go2' software products as its main booking tool, which the firm said will save companies money by integrating all travel options and storing traveller details across large organisations.
Clarity Travel Management has a client list spread across the corporate, not-for profit and education sectors that includes AMEY, Macmillan Cancer Care and the NSPCC.