Scandinavian Airlines (SAS) has announced an agreement that sees the airline sign up to Travelport’s Rich Content and Branding platform.
Rich Content and Branding enables airlines to market and retail their products more effectively by determining how their services are visually presented and described to travel agents.
It is designed to allow airlines to use more sophisticated retailing techniques which can be tailored to a specific geography, individual agency or corporation in order to drive sales of core fares as well as ancillary products such as baggage.
SAS’s branded fares and ancillaries, which include its paid meals and paid bags, are bookable via Travelport Smartpoint, the point of sale technology for travel agencies as well as via Travelport’s Universal API for online travel agencies, developers and corporate booking tools.
Tobias Jönsson, VP revenue management at SAS, said: “We are always looking for opportunities to improve the presentation of our offering and assist travel agencies in providing an enhanced service to the travellers. Additionally, we are pleased to offer more ancillary options to agencies worldwide and broaden our offering to meet customer needs even better.”