System in three-year phased approach
Sabre Airline Solutions has launched an enhanced version of its SabreSonic Customer Sales and Service Solution (CSS).
Sabre said the "revenue-generating reservations system" is being rolled-out as part of a "three-year, phased-approach plan".
The airline technology provider claims it is the industry's "first true CSS system" combining customer-focused solutions and revenue generation in distribution channels.
The product is customisable according to an airline's needs.
Jim Barlow, senior vp SabreSonic CSS, said the product could help airlines adjust revenues in line with competitors in real time.
Mr Barlow also said the system would allow carriers to sell new ancillary "extra" services via distribution channels.
The enhanced product also caters for branded air fares linked to different levels of service.
Mr Barlow said airlines would be able to use a variety of tools to make revenue management decisions.
"We can base all your inventory decision based on what's selling now on the market, rather than what was selling six months ago," Mr Barlow added.