London Gatwick launched new a brand identity alongside plans to improve the traveller experience on Thursday (27 April), as the airport looks to position itself as a 'major international gateway' amid ongoing travel recovery.
In a statement, London’s second largest airport said its ‘refreshed vision’ will sharpen focus on personalised experiences, supported by a multi-million pound investment that includes the expansion and refurbishment of departure lounges and accelerating automation across check-in and boarding procedures.
Owned and operated by VINCI Airports and Global Infrastructure Partners, the airport said the upgrades will “simplify the journey through the airport by focusing on ease, efficiency and experience” while also considering its sustainability goals.
A multi-million pound upgrade of Gatwick Airport railway station is also on-track for completion later this year.
London Gatwick chief commercial officer, Jonathan Pollard, said: “This is a perfect time for us to launch our new brand and refreshed vision, as we head into our second year of recovery from the global pandemic and look to embark on a very promising chapter of growth.
“We are taking a multi-dimensional approach, combining investment in airport development, along with a new visual identity, to rejuvenate the image of London Gatwick. We expect this will translate to more people choosing to fly from the airport, with even more exciting destinations for passengers,” he added.