Hilton Worldwide has opened its ninth Doubletree property in London after entering into a franchise agreement with Jurys Inn.
The 172-room Jurys Inn in Chelsea will be re-branded and will operate as Doubletree by Hilton London – Chelsea. The hotel will continue to be owned and operated by Jurys Inn.
The hotel has undergone a major refurbishment programme over the past six months.
It now features new bedrooms and bathrooms complete with Doubletree amenities, free wifi and a restaurant.
John Brennan, CEO of Jurys Inn, said: "This new franchise venture will see our Chelsea hotel leverage its prime London location under the Doubletree by Hilton brand, optimising future revenues and delivering exceptional service to our guests."
Hilton.com