A former British Airways executive has been appointed managing director of Monarch Airlines.
Andrew Swaffield, who was MD of BA’s Airmiles subsidiary, which became Avios after the airline’s merger with Iberia, will start on April 1.
Since November last year the executive chairman of The Monarch Group, Ian Rawlinson, spearheaded the airline’s operation while a replacement was sought.
Swaffield has nearly three decades senior experience in travel and commercial airline business.
After leaving Thomas Cook he headed BA’s leisure sales operation in the UK, which included its travel agency and tour operating businesses.
Rawlison said: “I am delighted to welcome Andrew to Monarch Airlines, at an exciting time both for the airline and for the Group.
“His deep understanding of the travel industry, where he is a recognised authority on customer loyalty and where he has a proven track record in leadership and the creation of stakeholder value, will help us build on the foundations laid by the successful turnaround of the Group’s performance over the last two years.
“Andrew is very well qualified to deliver Monarch’s commitment to providing superior customer experience and value to its airline customers.
“I very much look forward to working with Andrew and his team as we further develop our plans to renew our fleet and expand our airline network. Andrew’s appointment is important and completes the progressive strengthening of Monarch Airlines’ senior management team over the last 18 months.”
Swaffield said: “I am delighted to be joining Monarch Airlines as managing director at this time. Much of the modernisation of the business is now complete, and the opportunity to lead the next phase of reinforcing its differentiated market position is very exciting.
“The company is clearly focused on delivering superior customer service, building on its 45 year history. The planned investment in new aircraft, the expansion of its flying network and key supporting relationships - all underpinned by an effective communications strategy - is very compelling.
“I am looking forward to joining the Group and working with the existing airline management team.”