September 2022, Virtual
September 29 2022, Virtual
Now in its 27th year, the Business Travel Awards
Etihad Airways is implementing the Amadeus Fare Families tool in the indirect channel to support its merchandising strategy.
The gulf carrier said the move to incorporate the technology will help the airline achieve higher growth through differentiation and upsell opportunities, via its extensive sales network.
Through Fare Families, Etihad will ‘brand and differentiate’ its products and services by showing the full value of each packaged fare on all its retailing interfaces for all customer segments and worldwide points of sale.
Etihad said this will help agents advise customers and “proactively upsell” from one fare family to the other.
Etihad chief commercial officer Peter Baumgartner, said: “We are delighted to extend our ‘Fare Choices’ to the Amadeus travel community, thereby ensuring that our customers can always enjoy our full range of innovative services, irrespective of which channel they choose to shop on.
“Etihad Airways’ offering, which combines air and non-air services to deliver the very best travel experiences, is a source of great pride for us. We are confident the opportunities the new tool opens up, will create an enhanced customer experience for our travellers who can now benefit from greater travel customisation.
“Through Amadeus, our packaged fares will now also be available in the indirect channel worldwide and displayed at all points of sale in a way that is consistent with our brand.”
Last month, Lufthansa and Austrian joined SWISS and Brussels Airlines to complete Lufthansa Group’s implementation of Amadeus Fare Families for distribution of new branded fares across all channels.
Read an interview with Amadeus MD for UK & Ireland Champa Magesh.
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