With some 20 international airlines already serving Sydney, America's west coast market has been targeted with a yet unnamed Virgin Blue subsidiary to be launched in 2008. The new carrier has confirmed an order for six Boeing 777-300ER aircraft and will lease a further unit from ILFC (International Leasing Finance Company).
Chief executive Brett Godfrey was joined by the deputy prime minister and minister for transport and regional services Hon Mark Vaile and president of Boeing Australia Craig Saddler, to sign an AU$2.2bn (US$1.8bn) deal. While routes are yet to be announced, the new international airline will initially focus on flights between Australia and the west coast of the USA.
Virgin Blue chief executive Brett Godfrey said: ”This is a significant milestone for Virgin Blue and for Australian aviation.”
He continued: ”We have demonstrated our contribution in the seven years since launching Virgin Blue in the Australian domestic market through flexible and innovative products for both leisure and business travellers and we look forward to doing it all over again.
”Our decision to make this significant investment is a clear indication that the findings of the Government”s Aviation Review last year were the right ones. Based squarely on that Cabinet review and resolution, Virgin Blue took a decision to invest and launch a new international airline for Australia.”
”We will launch that airline in 2008. We will create more Australian jobs, bring more tourists and provide choice and vigorous competition on the Trans Pacific route.”
Boeing Australia president Craig Saddler said: ”Virgin Blue will be the first Australian airline to operate the exceptional 777-300ER aircraft and we look forward to working with Virgin Blue in its quest to open up international air travel to more people.”
A Virgin Blue team is currently in the United States working with US Government representatives regarding the regulatory approval process, which has been underway for some months. Los Angles ” Sydney, a typical Trans Pacific route, is currently served by Qantas and United Airlines. A host of carriers offer alternative routings.