American Airlines is to rebrand its American Eagle regional carrier as Envoy from spring 2014.
The world’s biggest airline, following last month’s merger with US Airways, said the change was being made to give the subsidiary “its own distinct identity and eliminate the confusion between the company's current name and American Eagle”.
Pedro Fabregas, CEO of American Eagle Airlines, said: "Our people and our company – which is one the largest regional carriers in the world with some of the best people in our business – deserve a name that is all our own.
"By taking on the Envoy name, we can better differentiate ourselves from the competition and better market ourselves. This is important for both our people and our company as we further expand our ground handling business."
American Eagle currently has more than 14,000 employees and also operates ground-handling services.
Envoy was chosen as the carrier’s new name following an “extensive selection and vetting process that included looking at more than 1,000 names and considering feedback from American Eagle Airlines employees”.
American Airlines eventually plans to operate all of its 10 regional carriers under the Envoy banner.
aa.com