Air Asia has signed up for Travelport’s Rich Content and Branding.
The deal means the airline becomes the first low cost carrier in Asia to sign up for the feature that allows airlines to market and retail their products more effectively by controlling how their products are visually presented and described to travel agents.
Travelport already has distribution agreements with seven carriers within the Air Asia group.
The merchandising technology has seen more than 100 airlines signing up including carriers such as China Eastern Airlines, Delta Air Lines, British Airways, Singapore Airlines and Easyjet.
Spencer Lee, head of commercial, Air Asia Berhad, said: “On AirAsia.com, we are very proud of the wide variety of options and add-ons we offer to our customers, clearly presented with detailed descriptions and highly illustrative visuals.
“We are glad we are now able to present our products in the same manner to Travelport’s global network using its Rich Content and Branding solution.”