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The Zetter Group will open its third London boutique hotel in September 2014.
The 24-room property will be located on Seymour Street in the Marylebone district of central London.
Zetter, which is owned by Mark Sainsbury and Michael Benyon, already has two London hotels, both in Clerkenwell: the 59-room Zetter hotel opened in 2004, while the nearby 13-room Zetter Townhouse opened three years ago.
Natalie Raw, marketing manager for the Zetter Group, revealed that the new Seymour Street property will have a "spectacular suite" and a cocktail bar on the ground floor.