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Independent hotel loyalty club Wanup has added new UK and Ireland hotels to its portfolio.
The properties, Sunborn London, Castle Collection, UK & Ireland and Eclectic Hotels, Manchester, will join an association of more than 500 hotels.
Wanup, which was named in BBT’s 2017 Hotlist, has been billed as a sharing economy loyalty scheme. It was created to address the needs of the independent hotelier who want to offer guests rewards for their loyalty but lack the resources to do so.
Guests enjoy benefits known as ‘Wanup Winnings’ – these come in the form of ‘travel cash’, which can be redeemed immediately on future bookings, or as in-destination perks such as early check-in.
Daniele Di Bella, Wanup chief commercial officer, said: “They appeal directly to our millennial customer who travel frequently and want to experience a hotel which offers something different, as well as receiving rewards.”
Since its October 2016 launch, Wanup has added more than 560,000 users, and given back €220,000 of ‘travel cash’ to club members.
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