BTN Europe presents an overview of business travel and MICE predictions for this year
ExCeL London - 22-23 June 2021
Hotel bookings made via mobile apps surged last year, a new report has shown.
More than one in four transactions made through online booking website hotels.com were made using an app in 2014.
The overall increase in UK mobile app bookings made over the past year increased by 120 per cent, with 41 per cent of the global app bookings coming from the UK.
Hotels.com said mobile traffic exceeded 50 per cent for same day or next day stays.
A spokesperson for Hotels.com, said: "It is fascinating to see how many UK travellers are using our app to make bookings.
“In a world where time is of the essence, and spontaneous trips occur more frequently, it seems that app bookings are the way forward for ensuring a safe and speedy booking experience, both of which we guarantee when using the Hotels.com mobile technology."