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September 2022, Virtual
September 29 2022, Virtual
Travelodge is to introduce a new design to its rooms and Bar Cafe concept in the hope of attracting more customers in the run up to the 2010 London Olympics
The hotel chain claims that UK visitor numbers will substantially rise following the Beijing games next year and a £2bn boost to the hotel industry, which it intends to capitalise on with sleeker, modern designs and improved technology.
A red, white and blue colour scheme is to be introduced across the company portfolio, with 20,000 rooms sporting the new look in time for the Olympics. Business travellers will also benefit from wi-fi internet access and digital flat screen TVs, as well the Bar Cafe, which features a lounge, formal dining area and contemporary bar.
”The 2012 Olympics is a once in a lifetime opportunity for tourism so we have to make sure our offer is world class to capitalise on its legacy,” said Travelodge coo, Guy Parsons.
”The new look room and Bar Cafe have been a joint project with our design team and customers for 12 months and we are very pleased with the result.”
Despite it being the first wholesale design change since the company was founded in 1985, Parsons was keen to reassure that the refurbishments and enhanced technology would not result in higher prices, as Travelodge still expects a 10% saving on room build cost for all new hotels.
”We wanted to create a great new look without compromising our low cost approach,” he said. ”Offering low prices is what we do best so our customers will continue to get great value.”