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Rotana hotels has revealed its new brand structure with additional services, alcohol-free properties and all-suites.
The rejigging will now include four brands; Rotana Hotels and Resorts, Centro Hotels by Rotana, Arjaan by Rotana and Rayhaan Hotels and Resorts by Rotana.
Rotana”s alcohol-free accommodation is the first of its kind and has been introduced to cater for guests seeking an alcohol-free alternative.
”Rayhaan offers an uncompromising alternative that upholds the world-class standards synonymous with the Rotana name,” said Rotana executive vice president and chief operating officer, Imad Elias. ”An entirely new concept, the alcohol-free option has an inherent appeal to guests in the Middle East.”
The Centro properties are located in the commercial and business districts in major cities across the region, offering amenities specifically geared to the needs of the travelling executive. Rooms will feature the latest in technology, in addition to well- equipped meeting rooms and business centres.
Rotana believes the new brands will continue to ensure that it maintains its position as the leading hospitality company in the Middle East, Elias added, ”while providing innovative solutions to the needs of guests whether they are travelling on business or pleasure.”