RAMADA INTERNATIONAL HOTELS & RESORTS, a division of Marriott International, has signed a master licensing agreement with Sweden Hotels AB of Stockholm that will result in almost 60 hotels throughout Sweden becoming Ramada. In addition, the agreement includes the development of six hotels per year over the next five years. The conversion of Sweden Hotels is expected to be completed by the fourth quarter 2003. The hotels will be branded Ramada-Sweden and will be operated by individual franchisees who are part of the consortia that makes up Sweden Hotels. In the US 80% of hotels are branded. This is not the case in Europe where the figure is put at 30%. However the trend is for branding as this move by Ramada shows.
http://www.ramadainternationalhotel.com