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Marriott International has predicted huge growth for its independent hotel collection brands.
The hotel group said The Luxury Collection, Autograph Collection and Tribute Portfolio will grow by 20 per cent in 2017 and almost 50 per cent by 2019.
Marriott launched its Autograph brand in 2010, and incorporated The Luxury Collection and Tribute Portfolio (launched in 2015) into its offering when it merged with Starwood last year.
The combined group now offers over 240 independent hotels across the three brands.
Marriott said it will add over 40 collection properties this year, expanding the portfolio to 50 countries and territories,
Stephanie Linnartz, executive VP and CCO, Marriott International, said: “Size, scale and choice really do matter in the complicated distribution environment that we are in.
“Independent hotels are an invaluable part of our portfolio, because they make our loyalty programme more compelling, our sales efforts more effective and our overall hotel portfolio even more attractive to guests.”
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