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Loews Hotels and Resorts has launched a new luxury brand, Loews Regency.
It follows the opening last month of Loews Regency San Francisco and joins its New York property, which opened last year after a $100 million renovation, operating under the new brand.
Loews said new Regency properties will be in the “most sought after locations” within a destination.
“The Loews Regency San Francisco coupled with the iconic Loews Regency New York allows us to develop a new brand that really concentrates on customers looking for an intimate luxury experience,” said Jonathan Tisch, Chairman of Loews Hotels & Resorts.
The 155-room Loews Regency San Francisco hotel will include more than 5,000 square feet of meeting space and an 8,000 square foot spa and fitness centre, and is located in the city’s third tallest office building.