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Marriott”s four star Liverpool South close to the city”s airport will defect to the InterContinental chain from August 1.
The 163-room four star hotel occupies the original art deco Liverpool airport terminal and control tower. It”s conveniently located a mile from the airport”s new terminal and close to major business players like HBOS, Jaguar and Eli Lilly.
So why the change ?
John Paul Nel, Marriott”s area VP for Northern England explained to ABTN that the Liverpool South property was owned by Neptune Holdings which has now decided to exit the hotel business. ”So the property was put up for sale and Marriott was outbid by another hotel company [InterContinental].”
”Yes, we would have liked to have kept Liverpool South but the price was higher than we were prepared to pay.”
”[Despite losing this hotel] Marriott remains committed to the UK market. We have four hotels under development: two Courtyards (Gatwick and Aberdeen), one Marriott (Twickenham) and a Renaissance (St Pancras).”
Andy Cosslett, CEO, InterContinental Hotels Group, parent group of Crowne Plaza, said,
"Following on from the successful launch of our Staybridge Suites brand in Liverpool last month we are delighted to be adding a Crowne Plaza in the city at John Lennon Airport. Liverpool continues to go from strength to strength and being the European City of Culture this year has placed the city firmly on the tourism and business travel map. This hotel is a welcome addition to what is one of our fastest growing brands around the world."
Meanwhile lead-in rates at the Crowne Plaza Liverpool John Lennon airport (to give it the new name) for stays from August 1 remain the same at ”95 a night. But check for any launch offers near the takeover time.
For more information go to www.Marriott.com
Report by Alex McWhirter