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Leela Palaces, Hotels and Resorts has announced a new sales and marketing agreement with US based Preferred Hotel Group (PHG)
The new agreement will provide The Leela with extensive access to four of the largest consortia: AMEX, CWT, BCD and Hogg Robinson as well as PHG's airline and credit and partnerships. It will also drive international sales through the 29 global sales offices of PHG.
”This alliance will strengthen our brand positioning, awareness and market penetration,” said The Leela Palaces Hotels and Resorts president Onno Poortier, ”which is especially important as the Leela is expanding its Indian presence.”
Leela Palaces, Hotels and Resorts operates in India in the following cities; Mumbai, Bangalore, Goa and in Kovalam (Kerala). New developments in the pipeline are Gurgaon - opening Nov 2008 and Udaipur opening in Jan 2009, Chennai- 2009, New Delhi- 2010, Hydrabad and Pune- 2011.
”We are proud to partner with The Leela Palaces, Hotels and Resorts,” said PHG CEO John Ueberroth. ”We complement one another in several key areas - strong leadership, dedication to growth in key strategic locations, and vision for a new standard of luxury in India.”
PHG provides reservations, sales and marketing services to more than 600 independent hotels and resorts in more than 65 countries. Hotel Leelaventure owns and operates The Leela Palaces, Hotels and Resorts.