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Global Hotel Alliance (GHA) will welcome Dublin-based hotel company JurysDoyle as its tenth member later this year after it has completed a re-launch which see a revamp of its brand identity.
JurysDoyle has 11 hotels in Ireland, the UK and US and all offer meeting facilities, bars and restaurants. A ”significant” renovation programme of its properties has already begun and the aim is to ”reposition” its portfolio in the eyes of the public.
”This is a landmark year for our company,” said JurysDoyle CEO Bill Walshe. ”We are re-positioning as a luxury hotel brand, will launch an image campaign later this year, and expect our comprehensive renovations to be completed by Spring 2009.
”Joining GHA will enable us to gain visibility in new markets, talk to more customers and upgrade our distribution and CRM technology more cost-efficiently, and faster than we could do on our own.”
The group is to showcase one of its newly renovated hotels - Westbury Hotel in Dublin - to highlight their approach to luxury accommodation to GHA CEOs, some of the most experienced and high profile luxury hoteliers in the world.
”Today we are ten companies working dynamically in all areas of sales, marketing and distribution, not just to reduce costs, but to attract new revenue,” said GHA CEO Chris Hartley. ”Bringing in JurysDoyle demonstrates that our alliance has matured enough to attract the top brands from around the world.”
GHA already comprises Anantara, Cham, Dusit, Kempinski, Landis, Leela, Marco Polo, Omni and Pan Pacific.
JurysDoyle will switch within the next twelve months to GHA”s central reservations system, www.gha.net.