12 December 2022, etc.venues Monument, London
Business Travel Show Europe, presented by The BTN
21 November, London Hilton Metropole
A missive arrives from Travelodge trilling the latest gimmick in the seemingly endless ways in which hotels are looking to differentiate themselves.
The chain is trialling ”a-room-atherapy” ” (not us) ” in its Edinburgh Haymarket Travelodge in a bid to lull guests to sleep with their favourite smells.
”RemniScents” (still not us) include: freshly cut grass; the sea; baby powder; home-baked apple pie and chocolate that are popped into a pillow-case before nap-time.
Frankly, anyone trying to nod off to the tang of freshly cut grass ” let”s hope they”re not hayfever sufferers ” would probably leap out of bed with the joys of spring. As for chocolate, wouldn”t that mean a trip straight to the mini-bar?