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Intercontinental Hotels Group (IHG) has launched a rewards scheme aimed at travel and meetings buyers.
IHG Business Rewards is a new bookings programme offering rewards on all qualified business bookings for rooms, meetings and events at more than 4,700 properties worldwide.
Designed specifically for buyers, the loyalty programme gives members with IHG Rewards Club points for their B2B business in a single global programme.
Members will now see all earned points from booking and staying appear in one account, so the same membership card for IHG Rewards Club and IHG Business Rewards will be used to book and stay at all participating IHG hotels.
Members will also earn points for every booking and there is no booking threshold and no minimum qualifying spend.
IHG SCP customer loyalty marketing Susanna Freer Epstein, said: “IHG Business Rewards is our way of saying thank you to our members for placing their on-going business with us, and rewarding them for their loyalty."
IHG added that all rewards bookings will count towards achieving IHG Rewards Club Gold or Platinum tier status, when the same member books and stays at an IHG hotel.
Points can redeemed for a range of options from hotel stays, air travel and electronic good.
Regular special offers and promotions will also be available exclusively to members of the scheme.