IHG Hotels & Resorts has announced changes to its loyalty programme, including a new tier and bonus point earning structure, which will go live in March.
The changes are part of a broader overhaul of its loyalty programme, the details of which will be unveiled later in 2022, according to the hotel company.
IHG will introduce a new tier, called Gold Elite with qualification at 20 nights, with a 40 per cent bonus point structure. Gold will be situated between the Silver and Platinum tiers. The company will rename its highest tier - currently Spire Elite - to Diamond Elite. That tier will retain its 100 per cent bonus point structure.
The company also said it would improve bonus point earning levels across all other tiers, aside from the basic 'Club.'
Keith Barr, CEO, IHG, said: “These changes are just the start as we prepare to fully relaunch a truly transformed programme later this year.”
Any stays booked by IHG Rewards members beginning 1 January, 2022, will count toward the new status levels when the programme launches in March, according to IHG.