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Hotel chain predicts $200m in savings
InterContinental Hotels Group (IHG) could save up to $200mif trials of a new online "green" system succeed.
The 'Green Engage' initiative, developed by IHG, allows its general managers to compare their energy and water consumption, waste output and carbon emissions against similar buildings.
IHG said early trials indicate up to 25% in energy savings, equivalent to $200m should all 4,000 hotels adopt the initiative.
IHG will offer the system to all 4,000 properties, including Holiday Inn and Crowne Plaza, from mid 2009 following final trials starting this month.
"This is an important initiative for IHG, our hotel owners and our guests," said Andy Cosslett, IHG's chief executive.
"Green Engage is a practical tool designed to help improve environmental performance, reduce costs and respond to our guests' increasing awareness of this issue."
According to IHG, guests are increasingly "factoring in" environmental credentials when choosing a hotel.
Tom Corcoran, chairman of the International Association of Holiday Inns (IAHA), said: "In the current economic climate and with rising energy bills, this tool will help us to identify significant cost savings.
"At the same time it delivers what our guests want - a greater sense of well-being and less impact on our planet when travelling."
Last year IHG launched its 'Innovation Hotel' - an online virtual property build using green technology - the feedback from which will be incorporated into Green Engage.