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InterContinental Hotels Group (IHG) is introducing its extended-stay Staybridge Suites brand to the Middle East, following its success in the US and UK markets.
Four properties are currently under development: two are located in Dubai, one of which will be in Bur Dubai and is due to open by the end of the year, with another in Kuwait for 2008 and the fourth in Egypt.
”As an industry leader there is an opportunity to drive innovation and creativity in new markets,” said IHG senior vice president sales & marketing EMEA, William Norris. ”Extended-stay is one of the fastest growing segments in the US and has received an extremely positive reception in the UK.
”We believe that this trend is mirrored in the Middle East, where we aim to lead the market by differentiating from extended-stay concepts currently on offer.”
All properties, whilst moderately tailored to suit the needs and cultural requirements of the region, will follow the established brand attributes of the US and UK model. A range of studio, one and two room suites will be available, all with work space, high-speed internet and fully-fitted kitchens.
Public spaces include a food pantry, general store, grocery shopping service, individual barbeque areas, a laundry room and a mini-gym.
”Officially announcing four properties to launch the Staybridge Suites brand represents our commitment to the rapid growth of this concept, which is an integral part of the Group”s global regional development strategy during the next few years,” added IHG vice president development Middle East & Africa, Phil Kasselis.