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Accommodation

Hyatt expands new US brand

By BBT / 14 May 2007
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Global Hyatt Corporation is in extensive expansions throughout the US with its latest brand, Hyatt Place, which is now operating 29 hotels in 13 States. The company states it is on track with its plan to operate 120 of the new brand in the country by the end of 2007.



”These hotel openings are a milestone for both Global Hyatt Corporation and Hyatt Place. We”re on track to open our 50th hotel in May and will reach our projection of 120 by December,” said Hyatt senior vice president, Jim Abrahamson.



”Hyatt Place is making industry history through both its rapid growth and by providing travellers with the only hotel brand that meets the demands of the blended lifestyle guests are living today,” he added.



The new select-service brand was inspired by today”s business travellers who enjoy combining work and leisure when abroad, with hotels that offer casual but luxurious hospitality. Free wi-fi access is available throughout and other features such as an 8ft (2.4m) sofa-sleeper, 42” (107cm) plasma TV and Hyatt Panel Plug ” allowing guests to connect all manner of personal electrical devices to the TV ” are included in the rooms.



A unique check-in and arrival area, the Gallery, is another feature of the brand. Guests are greeted by the Gallery Host, who can provide assistance with the self-registration check-in desk and there are a variety of amenities available such as wi-fi connection, TV den, room with public computer and printing facilities and a caf” where drinks and food can be ordered 24 hours a day via a touch screen menu or the Gallery Host.



Plans for international brand expansion have yet to be announced, although a spokesperson for the company said that this is ”on the cards” for the next three years. However another, somewhat similar, global brand concept from Hyatt has been introduced in the last month ” Andaz. These hotels will focus on ”laid-back luxury” and the first property is to open this September at London”s Great Eastern Hotel (click here to read the story).


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