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IHG's chief executive Andrew Cosslett
Holiday Inn is to undergo a global revamp as part of a drive to ”increase consistency” says the hotel operator.
All 3,125 properties will be required to implement the relaunch programme that will see new brand signage, with the first hotels featuring the makeover slated to come on line from spring next year.
As well as redesigning the well-known logo to ”energise the signature colour green and eliminating the shield shape,” guest rooms will have a facelift, while staff are also to undergo a ”Stay Real” training programme.
Holiday Inn hotels will be required to implement the relaunch programme in order to create a more contemporary brand image by the end of 2010.
A new service promise, redesigned welcome experience as well as new guestrooms are just some of the changes incorporated in the new programme.
All hotels across Europe, Middle East, Africa and Asia Pacific will become Holiday Inn Express properties in line with those in the Americas, in order to keep branding consistent.
”The Holiday Inn sign is seen by hundreds of millions of people everyday around the world,” said IHG chief executive Andrew Cosslett. The changes we are making will ensure the Holiday Inn brand goes forward into the future with a strong and confident new image.”