Hilton is to phase out adult entertainment TV channels in all of its properties worldwide.
The group said pornographic video-on-demand entertainment is no longer in accordance with its "vision and goals".
Hilton said many of its properties had already removed adult channels as a viewing option but this will now become company-wide by next July.
"We are making immediate changes to our global brand standards to eliminate adult video-on-demand entertainment in all our hotels worldwide,” Hilton said in a statement.
"While the vast majority of our properties already do not offer this content today, this content will be phased out of all other hotels subject to the terms of their contracts."
The hotel group added: “We believe in offering our guests a high degree of choice and control during their stays with us, including Wi-Fi on personal devices. However, we have listened carefully to our customers and have determined that adult video-on-demand entertainment is not in keeping with our company's vision and goals moving forward."
Earlier this month, Hilton launched a "Digital Key" feature for its HHonors smartphone app.
Sign up to BBT’s twice-weekly newsletter