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Hilton Hotels has entered into a franchise agreement with ZAO Russkaya Kompaniya Razvitiya ” subsidiary of London & Regional group - to introduce the Doubletree by Hilton brand in Russia.
The strategic alliance is expected to produce 25 new properties across the country, using selected brands from the Hilton group.
The first Doubletree will open in Novosibirsk - Russia”s third largest and one of its fastest growing cities ” in September this year.
”This announcement cements our intention and commitment to grow our presence in key strategic markets such as Russia where we firmly believe there is huge potential for hotel growth in key cities across the country,” said Hilton Hotels Europe president Wolfgang M. Neumann.
”We have no doubt that the Doubletree by Hilton brand is the ideal fit to meet demand in this country, and underscores our strategy to integrate our successful Hilton Family of Hotels brands into growth markets throughout Europe.”
With a population of more than one million, Novosibirsk ” some 3,000km (1,850mi) from Moscow - is considered an important business hub and major commercial and scientific centre. Novosibirsk Tolmachevo Airport offers regular connections to Europe, Asia and other Russian cities.
The hotel ” just off the central Lenin Square - will offer 188 guestrooms, a bar and restaurant, health club, as well as 370 sq m (4,000 sq ft) of flexible conference and meeting facilities, plus business centre and complimentary parking facilities.
”The Doubletree by Hilton Novosibirsk will support Siberia”s business and tourism growth, as it welcomes guests to experience the diversity that makes this region of Russia such an incredible place to visit,” said Doubletree Hotels senior vice president brand management, Dave Horton.
In addition, Hilton will open its first Russian hotel in Moscow in May, and plans to debut its mid-priced brand Hilton Garden Inn in the city of Perm by the end of the year.