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Hotel Reservation Service (HRS), the German-owned European online hotel booking portal, has introduced its services in the UK. Established in 1972 in Cologne (Germany), the company has undergone rapid expansion over the last two years, with offices now in Shanghai, Paris and most recently London.
Unique to HRS is the live room rate service, which allows the listed hotels to update their rates and their web pages instantly and respond to competitor pricing. Customers therefore have access to the live rate, and HRS does not charge any fees for booking. Business travellers also benefit from the flexibility of the service, which allows changes and cancellations up to 1800 on the day of arrival.
HRS prides itself on independent service and does not participate in directional selling with any of its hotel partners. It currently offers 180,000 hotels through its database and has over 12,000 corporate customers.