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London hotel group GLH Hotels has launched a tool that allows guests to choose the exact room they want to stay in before making the reservation.
Choose Your Own Room is the world’s first online booking site that allows this before securing the room.
The service will only be allowed through booking direct on the dedicated site and there are currently no plans to expand this service to TMCs and OTAs.
It’s available across all fourteen hotels in the GLH Hotels central London portfolio including Thistle, Guoman Hotels, Amba Hotels and every hotels.
Choose Your Own Room features include:
Mike DeNoma, chief executive officer for GLH Hotels said: “We believe this is another step towards hotel owners regaining control of their distribution in an advantaged way.
“While the elephants (the big OTAs and big hotel brands) are fighting over the ever more commoditised experience of hotel booking; our learning is that picking the actual room provides an unexpected and exciting benefit for our guests. Early results have shown that 95% of users rate their experience of Choose Your Own Room 5 out of 5.”
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