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Global accommodation operator Ascott Limited is making its entire network of serviced apartments on Chinese online travel platform Alitrip.
The Singapore-based company, which operates the Citadiens brand, already has 24 of its Chinese properties available on the site and from June it will list more than 26,000 apartment units in over 60 cities on Alitrip.
Ascott said the partnership with the firm, which was created by Chinese e-commerce giant Alibaba Group, will allow it to increase its access to more than 100 million Chinese travellers currently served by Alitrip.
Ascott CEO Lee Chee Koon said: “Chinese travellers are among Ascott’s top customers at our properties globally with revenue surging by 36 per cent year-on-year.”
He added: “With 668 million citizens online, China is home to the world’s largest community of Internet users and consumers are increasingly using social channels as well as websites to review, book and pay for their holidays at home or abroad.
“As Chinese travellers become increasingly tech-savvy and independent, they prefer to customise their travel itineraries, with more than 70 per cent of outbound travellers in 2014 booking trips on their own rather than joining tour groups, we foresee further growth in independent travel.”
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The latest partnership with Alitrip follows Ascott’s recent collaborations with various online and technology leaders. In August 2015, Ascott invested in Tujia.com.