10 November 2021, Virtual
London, UK - November 2021
London, UK - December 2021
Amaris Hospitality has announced the rebrand of three hotels as Hilton Worldwide properties.
The agreement will see The Carlton Hotel, Edinburgh become Hilton Edinburgh Carlton; The Glasgow City Hotel will become Doubletree by Hilton Glasgow Central; while Jurys Inn Dublin Custom will become Hilton Garden Inn Dublin Custom House.
Amaris will invest £30 million into refurbishing the three properties, which will be operated under a franchise agreement and are expected to have completed the rebranding process by the third quarter of next year.
Last month, the group announced it will invest more than £100 million in rebranding 21 of its 89 UK hotels.
John Brennan, CEO of Amaris Hospitality, said: "This initiative will see three of our landmark hotels leverage their prime city centre locations, a significant investment programme and Hilton's upscale brands to further optimise future revenues and deliver exceptional service to our guests."