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Hospitality group Amaris is to invest £5.6 million in the rebranding and refurbishment of the Waterfront hotel in Brighton.
The 210-room property, situated next to Brighton pier, will become Jurys Inn Brighton Waterfront – the second Jurys Inn hotel in the city.
The investment will see the group “enhance and refresh” the hotel’s rooms as well as the conferencing and meeting room facilities.
The announcement forms part of the group’s £100 million investment programme in rebranding 22 of its 89-strong portfolio.
Amaris Hospitality CEO John Brennan said: “We are delighted to be adding such a high performing hotel to the Jurys Inn brand. This initiative will see the hotel leverage its prime location, next to Brighton’s famous pier, with a significant investment programme to further enhance its exceptional customer service and business performance.
“I have all confidence that our guests will enjoy a smooth and seamless transition as we reposition the Waterfront hotel to the Jurys Inn brand. With an exceptional leadership team and dedicated employees we hope to complete the transformation of both properties in Brighton by Q4 2016.”