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Starwood Hotels has opened its second Aloft property in the UK in Liverpool.
The 116-room hotel has been developed in the historic 110-year-old Royal Insurance Building in central Liverpool.
Aloft Liverpool has been opened following an £18 million investment to regenerate the Grade II-listed building.
The hotel includes “loft-style” rooms and a bar which will host live music events. There is also a 24-hour fitness centre and the Refuel by Aloft food and beverage area.
Brian McGuinness, global brand leader for Aloft Hotels, said: “Aloft has a long-standing passion for supporting up-and-coming music talent and we’re thrilled to offer an exciting destination to showcase local rising acts in this world-class music city.”
Aloft Liverpool is the fourth Aloft hotel in Europe and the second in the UK after its property in London’s Docklands area, with five more due to open across Europe in the next three years.