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Accorhotels has acquired European hotel booking software firm Availpro.
The deal follows the acquisition of Fastbooking in 2015 and the hotel group will now consolidate the two and create a large European digital services provider for independent hotels.
Independent hoteliers will now have access to a range of management tools and assistance services to enhance their online distribution and boost their revenues.
Steven Daines, CEO, New Business at Accorhotels said: “Today, two thirds of hoteliers are independent and the increase of their online visibility and direct sales is critical to their development.
“The acquisition of Availpro enables the Group to reach another milestone in its transformation by establishing the first B2B services division focused on hoteliers in Europe. Its combination with Fastbooking, now more than ever before, positions Accorhotels as an hotelier serving the hoteliers.”
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