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Accorhotels has acquired a 30 per cent stake in design-led firm 25hours Hotels, as it plans global expansion.
25hours Hotels currently operates seven hotels in Hamburg, Frankfurt, Berlin, Vienna and Zurich. A further five hotels will open in Zurich, Munich, Cologne, Dusseldorf and Paris in the next two years.
The company has been looking to expand into other European countries for some time, and is now also targeting long haul destinations. “Designing appealing hotels with exciting concepts is not enough. A country network with local experience and expertise is also needed. Thanks to Accorhotels’ longstanding know-how and worldwide support infrastructure, this is precisely what we now have on every continent”, said CEO Christoph Hoffmann.
Accorhotels chairman and CEO Sébastien Bazin said: “This alliance came about because we were immediately attracted by these individual, design-oriented boutique hotels that are a great workplace for urban nomads and an ideal starting point for outings into key cities.
“Through this partnership, Accorhotels is investing further in one of the fastest growing segments in the industry and enriching its offer to achieve scale in this segment.
“Today, we are going one step further in our strategy to be a global leader in lifestyle hotels.”