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Thursday 9th September, JW Marriott Grosvenor House
Accor has revealed plans to operate more than 150 upmarket Pullman hotels by the end of the decade, including up to 10 in the UK.
The French group currently owns 79 Pullman properties, predominantly in the Asia-Pacific region with just one, London Pullman St Pancras, in Britain.
Accor is aiming to double this portfolio by targeting both business and leisure travellers through a "stimulating, cosmopolitan and stylish experience".
Gregoire Champetier, Accor's chief marketing officer, said: "We know that we are in a challenging position, so what we are trying to do is put Pullman in a position that is truly unique.
"The realistic objective is to double the number of Pullman hotels by 2015 to 2020."
When Accor launched the Pullman brand in 2007, it planned to open 300 hotels by 2015. But the economic crisis, which began the following year, blunted that ambitious figure, particularly in Europe.
The group is now aiming to increase its presence in western Europe and continue its rapid expansion in the Asia-Pacific region.
Champetier said: "We are thinking about more Pullmans in London and there will certainly be two or three other Pullmans in the UK. In France, we will probably have two or three more in Marseilles.
"Our development team is aggressive. We will have 150 properties by 2020 if all goes to plan."