There are many reasons why companies resist a managed approach to corporate meetings from their fragmented nature to the 'if it ain't broke, don't fix it' philosophy.
But once a centralised approach to meetings is adopted most companies report massive cost savings. In this webinar Jean Squires from Lanyon discussed the benefits, objections and challenges of strategic meetings management, followed by Sam van Leeuwen from PwC sharing her experiences of thinking about SMMP to doing it.
This webinar builds upon Business Travel iQ's recent Best Practice Guide on Strategic Meetings Management and addressed topics such as how to convince the doubters, communicating the benefits and how to gain senior support for a project that's bound to bring benefits — and savings — for all.
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