Tools used for booking travel online need to be 'sexy' to appeal to travellers but all the development behind it is pointless if the benefits have not been communicated to travellers.
This is the starting point for Clare Murphy from Bouda's advice during this session, using examples of travel management companies that are changing the way travel is booked and processed.
In a separate interview, ex-Nokia buyer Nina Ruokonen explained 10 ways that mobile is changing travel management.