On Monday morning Sir Richard Branson will once again attempt to break another world record, this time the fastest crossing of the English Channel by an amphibious vehicle. Although this is a serious record attempt, the multi-millionaire businessman always manages to bring a humorous side to the business.
However, despite his success in the aviation industry, many business executives should take notice of a statement Sir Richard made some years ago. When questioned about the fastest way to make a million pounds he said”.
"Start with a billion pound and then build an airline!"
In today's competitive market many of the executives behind new airline start-ups should perhaps take note!