Sabre Corporation has announced a set of strategic
priorities that are expected to help the travel technology provider accelerate
growth.
As part of its vision to lead a
new marketplace for personalised travel, Sabre detailed five strategic
initiatives that are intended to increase the company’s addressable market
across its business, deliver revenue and market share growth, and improve the
overall margin structure. Specifically,
each priority seeks to:
• Accelerating new IT
capabilities, processes and intelligence that allow suppliers to retail
personalised offers through all channels.
• Increasing the value of supplier
offers and the value of the GDS by integrating NDC content, enabling airlines
to distribute personalised offers through its marketplace and through direct
channels.
• Harnessing the growth and
innovation of the fast-growing low-cost carrier (LCC) market by creating more
ways for LCCs to retail and distribute content, and scaling the offerings of
Radixx, the company’s recently acquired LCC provider.
• Collaborating with Accor, Sabre
plans to build a full-service property management system that will combine with
its central reservation system and limited service property management system
within a fully unified, cloud-native platform designed for hoteliers of all
property classes, sizes and geographic regions.
• Transform Sabre’s technology in
a preferred partnership with Google, which is designed to:
- Improve Sabre’s technology capability by migrating the company’s
IT infrastructure to Google Cloud’s highly available and secure services with
advanced support and greater flexibility
- Utilise Google’s data analytics tools to enable Sabre to
enhance the capabilities of current and future products by providing insights
to help improve operational efficiency and create and optimise travel options,
with the goal of improving both loyalty and revenues for its customers
- Design a broader innovation framework with Google that seeks
to leverage the talent and assets of both companies to imagine, develop and
deploy future capabilities that will advance the travel ecosystem, benefiting
all market participants.
Sean Menke, Sabre’s president and
CEO, said: “We are committed to helping our customers operate more efficiently,
drive revenue and offer personalised traveller experiences that create greater
loyalty. Over the last year, we continued to see shifts in the travel ecosystem
resulting in the changing needs of our airline, hotel and agency customers. We
are thinking critically about how the retailing, distribution and fulfilment of
travel will continue to evolve over the next decade and how each of these
elements will become even more interconnected and interdependent.
“At Sabre, we have the vision, the
expertise and the planned investments in our end-to-end capabilities to become
the trusted technology partner that brings it all together on one advanced
travel platform. Building on the momentum we generated in 2019, we have
committed US$150 million in 2020 to support the five strategic priorities and
better position Sabre for revenue and share growth going forward. These
priorities are designed to significantly enhance our technology and product
offerings, increase our addressable market and create meaningful opportunities
for profitable growth.”
Sabre is at the Business Travel
Show at Olympia London this week on stand B2610.
sabre.com