Business Travel News Europe
Business Travel News Europe
  • NEWSOpen Menu
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Sustainability
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
  • FEATURESOpen Menu
    • View All Features
  • CONVERSATIONSOpen Menu
    • Interviews and Q&As
    • Guest columns
    • Podcasts
    • VIEW ALL CONVERSATIONS
  • RESOURCESOpen Menu
    • Travel Risk Outlook 2026
    • The 2026 Hotlist
    • The 2025 Travel Manager Salary & Job Satisfaction report
    • Spotlight Series: Ground transportation 2025
    • The 2025 Business Travel Sustainability report
    • Spotlight Series: Accommodation 2025
    • Europe's Leading TMCs 2025
    • Spotlight Series: Air travel 2025
    • The 2025 Hotlist
    • The 2024 Travel Manager Salary & Job Satisfaction survey
    • Spotlight Series: Ground transportation 2024
    • Ecosystem Play – the 2024 travel tech report
    • Navigating towards net zero
    • Taking Flight: Small & midsize travel programmes
    • Spotlight Series: Accommodation 2024
    • Spotlight Series: Air travel 2024
    • Meetings Management 2024
    • Spotlight Series: Travel management companies 2024
  • EVENTSOpen Menu
    • BTN News Desk: July 16
    • All BTN News Desks
    • Webinars
    • Business Travel Show Europe
    • Business Travel Awards Europe
    • Business Travel ESG Summit
    • Entertainment Sports & Media Travel Summit
    • Business Travel Tech Talk
    • Business Travel Trends Forecasts
    • Strategic Meetings Summit
    • Business Travel Lodging Summit
    • Global Travel Risk Summit
    • VIEW ALL EVENTS
  • SUBSCRIBE
Business Travel News Europe
  • Business Travel News Europe on X
  • BTN Europe on LinkedIn
  • BTN Europe on Facebook
  • NEWS
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Sustainability
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
    SubscribeBTN Europe newsletters
  • FEATURES
    • View All Features
    BTS Europe Buyer Interview: Ewa Doromoniec Vieira, Signify
    Travel AI and sustainability efforts can coexist, experts say
    BTS Europe Buyer Interview: Elisabetta Gibertoni, LivaNova

  • CONVERSATIONS
    • Interviews and Q&As
    • Guest columns
    • Podcasts
    • VIEW ALL CONVERSATIONS
    Weathering uncertainty, higher costs is yet another lesson in managing business travel in 2026Weathering uncertainty, higher costs is yet another lesson in managing business travel in 2026
    Amid $1B tech revamp, Marriott readies next steps in distributionAmid $1B tech revamp, Marriott readies next steps in distribution
    The travel industry's AI problem is hype, not technologyThe travel industry's AI problem is hype, not technology
  • RESOURCES
    • Travel Risk Outlook 2026
    • The 2026 Hotlist
    • The 2025 Travel Manager Salary & Job Satisfaction report
    • Spotlight Series: Ground transportation 2025
    • The 2025 Business Travel Sustainability report
    • Spotlight Series: Accommodation 2025
    • Europe's Leading TMCs 2025
    • Spotlight Series: Air travel 2025
    • The 2025 Hotlist
    • The 2024 Travel Manager Salary & Job Satisfaction survey
    • Spotlight Series: Ground transportation 2024
    • Ecosystem Play – the 2024 travel tech report
    • Navigating towards net zero
    • Taking Flight: Small & midsize travel programmes
    • Spotlight Series: Accommodation 2024
    • Spotlight Series: Air travel 2024
    • Meetings Management 2024
    • Spotlight Series: Travel management companies 2024
    Tools & ResourcesBTN Travel Management Tool BoxBTN AcademyBTN CommunitiesEurope's Leading TMCsBooking tools – the essential guideThe Spotlight SeriesThe HotlistThe Green ListTraveller Experience IndexCorporate Travel IndexGlossary of industry acronymsWhite Papers & Case Studies
  • EVENTS
    • BTN News Desk: July 16
    • All BTN News Desks
    • Webinars
    • Business Travel Show Europe
    • Business Travel Awards Europe
    • Business Travel ESG Summit
    • Entertainment Sports & Media Travel Summit
    • Business Travel Tech Talk
    • Business Travel Trends Forecasts
    • Strategic Meetings Summit
    • Business Travel Lodging Summit
    • Global Travel Risk Summit
    • VIEW ALL EVENTS
    42nd Annual Travel Manager of the Year Awards & Reception

    InterContinental Chicago, IL - August 5, 2026

    11th Annual Entertainment Sports & Media Travel Summit Los Angeles

    Regent Santa Monica Beach - October 1, 2026

    Business Travel Show America

    Javits Center, New York City - 14-15 October, 2026

  • SUBSCRIBE

Technology

Sabre and Accor to create unified technology platform

By Molly Dyson / 23 January 2020 / Contact Reporter
Business Travel News on X

Sabre Corporation and hospitality giant Accor have announced plans to create a unified central reservation and property management platform.

In collaboration with Accor, Sabre said it intends to develop a new full-service property management capability and enrich its existing reservation system. The platform will be cloud native and “highly flexible”, built for and available to hoteliers across all property classes and geographic regions.

According to Sabre, this makes Accor its latest enterprise hospitality customer, adopting the SynCis central reservation system and, ultimately, the new technology platform for all its brands and geographies.

Sean Menke, CEO of Sabre Corporation, commented: “We are thrilled to be collaborating with Accor and look forward to redefining the guest experience together. We know our customers have historically has limited options in this area, and we are taking the lead to deliver the solutions that hoteliers have repeatedly told us they both want and need.

“Once developed, this offering will power a new generation of retailing, distribution and fulfilment solutions that will enable hotels to drive revenue growth beyond traditional sources and offer unique personalised services to their guests around the world.”

Sebastien Bazin, chairman and CEO of Accor, said: “Sabre shares our vision of a future where hoteliers are able to offer guests an unforgettable, personalised experience that goes beyond simply being a place or service. Partners like Sabre are essential to helping us effectively leverage existing and new technology to further accelerate our net supply growth and lower costs for our hotel owners as well as for the group.”

Accor’s chief information officer Gilles de Richemond added: “For Accor, the new technology will bring an opportunity to further enhance the group’s core business activities, including hotel distribution, guest recognition and owner relationships.”

sabre.com; accor.com

More Technology
Related
Perk launches MCP connector to utilise AI assistantsPerk launches MCP connector to utilise AI assistants
Vibe launches MCP server linking AI and TMC platformsVibe launches MCP server linking AI and TMC platforms
Computer user AdobeStockClarasight moves into industry community building with CTAN

SPONSORED CONTENT

All your deliverables, delivered from the clouds
All your deliverables, delivered from the cloudsBy Virgin Atlantic

Feel the business... KEEP READING

Cathay Pacific: Elevating Your Business Travel Experience
Cathay Pacific: Elevating Your Business Travel ExperienceBy Cathay Pacific

As business travel accelerates, Cathay Pacific remains a leader, delivering seamless, end-to-end... KEEP READING

Experience brilliantly different
Experience brilliantly differentBy Virgin Atlantic and Delta Air Lines

with Virgin Atlantic and Delta Air Lines... KEEP READING

More Technology

Perk launches MCP connector to utilise AI assistants
Vibe launches MCP server linking AI and TMC platforms
Clarasight moves into industry community building with CTAN
AI success will be built on ‘trusted’ foundations – Amadeus

VIEW ALL
  • Most Read
  • Most Shared
  1. EU likely to push back ETIAS introduction to 2027
  2. EasyJet accepts improved Castlelake takeover bid ‘in principle’
  3. Vibe launches MCP server linking AI and TMC platforms
  4. Deutsche Bank agrees SAF investment with Lufthansa
  5. Global air travel demand ‘resilient’ despite May decline – IATA
  1. Marriott and Japan Airlines expand loyalty benefits
  2. Grapevine adds conversational ground booking through Jyrney
  3. FS Group appoints Strisciuglio as CEO
  4. Perk launches MCP connector to utilise AI assistants
  5. London Gatwick set for new flights to Zimbabwe and Moldova
Business Travel News EuropeBusiness Travel News Europe
  • About us
  • Contact us
  • Advertise
  • EDITORIAL CALENDAR
  • Business Travel Show Europe
  • Business Travel News Europe on X
  • BTN Europe on LinkedIn
  • BTN Europe on Facebook
BUSINESS TRAVEL NEWS EUROPE
NORTHSTAR TRAVEL GROUP
Business Travel News Europe
  • About us
  • Contact us
  • Advertise
  • Editorial calendar
  • Editorial guidelines
  • Subscribe to BTN Europe
  • Subscribe to BTN U.S.
  • Privacy policy
  • Terms & conditions
  • Do Not Sell or Share My Data
Northstar Travel Group
  • Corporate travel
  • Business Travel Show
  • Business Travel Awards
  • BTN U.S.
  • The Beat
  • Travel Procurement

  • Travel Technology
  • Travel Tech Show
  • Phocuswire
  • Phocuswright
  • Intelliguide
  • Meetings & incentives
  • M&IT
  • AMI
  • ConventionSource
  • M&IT Awards

  • Retail travel
  • Travel Weekly
  • Travel Pulse

  • Northstar Travel Group
  • View all Northstar brands
BTNGroup
Business Travel News EuropeBusiness Travel NewsTravel ProcurementThe BeatBusiness Travel Show Europe
Northstar Travel Group
Copyright ©2026, Northstar Travel Media Ltd, New London House,172 Drury Lane, WC2B 5QR
RRManagement rrtestprocurement